function openManager(){Optanon.ToggleInfoDisplay();} Healthcare Marketing Services | Threshold Solutions | United States
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ABOUT

WHO WE ARE

Threshold Solutions addresses our clients’ growing challenges to engage customers in their healthcare journey and workflow. 

We specialize in the development of products and services that leverage health systems and population health programs, health information technology (HIT), and electronic health records (EHR) to deliver solutions dynamically at the point of care.

Our team brings 50+ years of combined HIT team EHR experience to the table,
with technical expertise in the top EHRs in the US, EU and Asia.

20+

EHR systems in which our team is fluent

50+

Years of combined HIT team EHR experience

100+

Active health system EHR programs with clients

300+

Health systems that have adopted our programs

WHAT WE DO

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Pharma-Sponsored
EHR Programs

EHR/HIT Services

Health System Programs

Strategy & Planning

Strategy & Planning

Strategy & Planning

Flexible, end-to-end programs delivering population health, EHR/HIT & novel products/services

Custom EHR solutions implemented at customer health systems

Programs in partnership with EHRs, ePrescribe platforms & aggregators

  • Drug file integration monitoring

  • Banner advertising

  • Clinical messaging

  • Patient financial support
     

  • Copay/voucher eRx distribution

  • Patient education

  • Competitive messaging

  • Formulary messaging

  • Automated patient enrollment

  • Medication database customization
     

  • Screeners
     

  • eRx favorites
     

  • Patient pursuit lists
     

  • Patient outreach
     

  • Alerts/reminders
     

  • Order set optimization
     

  • After-visit summary
     

  • Disease registry
     

  • Patient assistance
     

  • HUB facilitation/patient enrollment
     

  • Workflow assessments

  • Co-creation workshops with health systems
     

  • Protocol & pathway optimization
     

  • Patient ID & risk stratification
     

  • HCP & care team education
     

  • Value proposition tools and real-world disease-assessment data reports
     

  • Surround-sound micromarketing campaigns
     

  • Discharge planning/transition of care & care team coordination
     

  • AI-powered Connected Patient Service adherence programs, integrated into the EHR

SERVICES

SAMPLE PROGRAMS

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ELEVATING AN IGNORED BRAND & CATEGORY

Challenge: A client with a product in an under-served therapeutic category couldn’t get doctors’ attention on the condition or their brand.

Solution: An end-to-end health system program, including touchpoint customizations in the doctor/patient journey and a strong value proposition for customer adoption.

Expected Outcomes: Positive ROI due to earlier patient identification, consistent screening, guidance for product use, and pull-through to eRx.

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IMPROVING ACCESS ACROSS FRANCHISE BRANDS

Challenge: A client with a strong franchise faced a challenge launching 2 new products and resolving an open issue with a new formulation.

Solution: A suite of solutions delivering patient pursuit lists, order set updates, drug file integration reports, medication database updates, and favorites list instructions.

Expected Outcomes: Positive ROI based on accurate timing of marketing efforts to coincide with product availability in the EHR, clear and consistent patient identification for both new and switch patients, and availability of franchise products in key workflow tools.

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SOLVING NEW FORMULATION CONFUSION

Challenge: A client launching a new formulation missed their sales targets due to customer confusion with the original formulation.

Solution: EHR order set updates embed the new formulation into everyday workflow.

Expected Outcomes: Positive ROI based on field team and customer reports that the problem has been resolved, and increased product usage.

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IDENTIFYING RARE DISEASE PATIENTS

Challenge: A client with a rare disease product faced a challenge identifying appropriate patients.

Solution: An EHR program disseminated patient pursuit lists to key customer accounts for top EHRs.

Expected Outcomes: Positive ROI based on the EHR program identifying new patients in the first month.

PROGRAMS

CONTACT US

We'll be in touch soon!

CONTACT

© 2024 Publicis Groupe 

 646.701.6237

New York, NY 10014

375 Hudson Street

Do Not Sell Personal Information

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